The One Tactic That Boosted Your Embedded Attach Rate
Increasing embedded insurance attach rates doesn't require complex strategies or massive budgets. Industry experts reveal that one straightforward approach consistently outperforms all others: offering multiple personalized quotes to customers at the point of sale. This simple tactic has proven to significantly boost conversion rates across various sectors.
Offer Multiple Personalized Quotes
The most impactful tactic I have seen for improving attach rate across dozens of embedded insurance launches is quote optionality, increasing quote to bind metrics by over 20 percent. When customers are checking out to purchase a specific product and are presented with insurance, they often do not fully understand what they are buying. Framing the offer as "See 3 insurance quotes personalized to your business" consistently performs better than "See our best insurance quote available." Giving customers multiple options builds trust and makes the decision feel more customer-led rather than sales-driven.
Auto Select Add-On With Clear Toggle
Make the add-on selected by default, but keep the opt-out clear and easy. Show a short line that explains what it covers and what it costs. Place a simple toggle near the total so there is no surprise.
Use plain words like remove or keep so the choice feels fair. This setup lowers effort while still honoring consent. Turn it on today.
Place Prompt at Payment Authorization
Place the offer during the payment authorization step, right before the final confirm. This is a moment of high focus, so a small nudge can work well. Make the prompt one tap, with no extra form fields.
Confirm that adding it will not delay the order. Show a tiny lock icon and a note that payment stays secure. Add this prompt now.
Launch Risk-Free Trial With Easy Cancel
Offer a risk-free trial that starts at purchase and allows instant cancel. Make the cancel button one click and visible in the account. Send a reminder before the first charge to build trust.
Keep coverage active during the trial so value is felt. State the rules in plain words and keep the price steady after the trial. Launch the trial flow now.
Enable Post-Purchase Deferred Opt-In
Give buyers a short window after purchase to add coverage with no hassle. Link from the receipt, the order page, and email so the path is clear. Skip a second checkout and let it ride on the original payment method.
Keep the same price and start date to make the choice simple. Add this post-purchase flow to your next release.
Anchor Price Against Replacement Cost
Frame the price against the cost of replacing the item. For example, say that protection at $6 beats a $400 replacement bill. Keep the math simple and place it near the add button.
Use calm words and avoid fear, since trust drives the choice. A small badge that says save hundreds can make the value clear. Add this price anchor to the page today.